SBDC gets new director

( Photo / Troy University )

Tierra McCall

Staff Writer 

Troy University’s Small Business Development Center has a new director.  

Juliana Bolivar Sanchez has a background in small business development, operations and brand development and marketing.  

“I am excited to get to know the entrepreneurs and businesses in our area and help them meet their goals for growth,” Sanchez said. 

Before joining Troy’s staff, Sanchez worked as a small business consultant at the Community Action Development Corporation of Bethlehem, Pennsylvania.  She also launched a MotoGP-themed sports bar and grill and managed  the finance, marketing and operations of the business. 

Sanchez received her bachelor’s degree in International Business Management from Moravian College and also has a Business Plan Development and Data Management Certificate from the University of Medellin. 

In addition to her new position at Troy, Sanchez serves as a board member and development committee chair of Turning Point of Lehigh Valley, a nonprofit organization based in Allentown, Pennsylvania, which aides in domestic violence prevention.

“Julianna brings energy and experience to the (Small Business Development Center) that will enable Troy University to better serve small businesses in our area,” said Walter Givhan, Troy’s Senior Vice Chancellor for Advancement and Economic Development. 

The Small Business Development Center offers advising, assistance and training opportunites to entrepreneurs 

For more information on the Small Business Development Center, located in the IDEA Bank at 63 South Court Square, visit

Related posts